The shop and pricing

Shelves

Put pieces out on your racks and tables and set a price. You start with 4 places; reputation adds one every 4 levels, and More Shelves and Display Tables add more, up to 26. Fill all flies each piece from your Inventory to its place. Pieces you've locked stay on display only. A shop-wide markup applies to every place you haven't priced by hand.

Customers

A customer walks in about every 60 seconds, sooner with reputation (+1% traffic a level), decor, guild perks, trophies and the Shop Sign. A new shop is the talk of the town: double the traffic at first, fading out by reputation 6. Up to 3 browse at once. Every type is as likely as the next, except King Dennis.

• Warrior — heavy gear, likes Damage, Defence, Max HP
• Ranger — medium gear, likes Accuracy, Crit chance
• Mage — light gear, likes Lifesteal, Attack Speed
• Adventurer — anything, likes Attack Speed, Max HP
• Noble — anything, likes Crit chance, Lifesteal, Attack Speed
• Knight — heavy gear, likes Damage, Defence, Crit chance
• Scholar — light gear, likes Accuracy, Lifesteal
• Merchant — anything, likes Max HP, Defence
• King Dennis — anything

King Dennis

Once in a long while King Dennis pays a royal visit, with guards, a red carpet and a fanfare, and he waits for you to watch it. He buys the most expensive piece on display and pays 2× your price.

Prices

A buyer who can afford a piece decides whether the price is fair. Priced at its worth, they almost always buy; overpriced, less often, never below 12%. A stat they want counts the piece as 30% more valuable, and price-tolerance bonuses raise the bar.

When a piece sells, it shows in the middle of the screen with its gold, and the coins pour into your purse.

Reputation

Every sale gives reputation, doubled for set pieces. It brings bigger spenders, more places to sell, more traffic, the regulars, shop perks every 3 levels, the Apprentice at 8 and Grand upgrade levels at 25.

Your shop pet

One of your pets can roam the shop. Each kind gives the shop its own small bonus, and you can tap it once a day for a little XP.

Trophies

Every boss you beat hangs its trophy on your wall, with a bonus for your shop. See Bosses and trophies.

Decor

Decor shows in the room and helps a little. Every piece you own keeps helping, shown or not. Pick your shop's window in Decor too.

Decor	Spot	Cost	Rep	Effect
Olive Rug	Rug	2,500	0	Somewhere to wipe your boots: 4% more customers.
Potted Plant	Plant	3,000	0	A bit of green by the door: 8% more customers.
Bluebell Tree	Plant	4,000	1	Blue blossom by the door: 5% more customers.
Silver Candles	On the counter	5,000	1	Candlelight on the counter: customers accept prices 6% higher.
Rose Rug	Rug	6,000	2	A warm welcome underfoot: 5% more reputation from sales.
Painted Vase	On the counter	7,000	2	A painted vase on the counter: 8% more reputation from sales.
Valley Painting	Wall art	8,000	2	Art on the wall says you're established: 15% more reputation from sales.
Shield and Axes	Wall shelf	9,000	3	Arms on the wall say you know your trade: contracts pay 5% more.
Curio Shelf	Wall shelf	10,000	3	A shelf of curios draws the eye: 8% more customers.
Boar Trophy	Wall art	12,000	4	Adventurers love a hunting trophy: buyers stretch 5% further for bonuses they like.
Cubby Drawers	Floor piece	14,000	5	Neat drawers for your regulars' orders: contracts pay 10% more and come sooner.
Painted Cubbies	Floor piece	15,000	5	Every regular gets a colour: contracts pay 6% more.
Sea Rug	Rug	16,000	6	Cool blues by the door: customers accept prices 3% higher.
Oak Bookcase	Cabinet	18,000	6	Old ledgers and lore on show: buyers stretch 10% further for bonuses they like.
Autumn Tree	Plant	18,000	6	Autumn leaves in the corner: customers accept prices 4% higher.
Iron-bound Chest	Floor piece	20,000	7	A strongbox says business is good: pieces are worth 3% more.
Potion Shelf	Wall shelf	22,000	7	Rare tonics on show: 5% chance a buyer pays over your price.
Guild Candelabra	Lamp	24,000	6	The Lantern Guild's own light: 12% more customers.
Black Anvil Banner	Wall art	24,000	6	The Black Anvil's colours: customers accept prices 10% higher.
Arched Window	Window	28,000	8	Sunlight pours in: 5% more customers.
Iron Candelabra	Lamp	30,000	8	A warm, candlelit shop is trusted: pieces are worth 4% more.
Apothecary Cabinet	Cabinet	32,000	9	Potions and tinctures behind glass: pieces are worth 3% more.
Plum Rug	Rug	36,000	10	A rich man's rug: buyers stretch 6% further for bonuses they like.
Gold Candles	On the counter	40,000	10	Gold on the counter: customers accept prices 6% higher.
Stained Glass Window	Window	50,000	10	Coloured light pours in, and so do the wealthy: 8% chance a buyer pays over your price.
Royal Portrait	Wall art	60,000	12	A royal sitter on your wall: 20% more reputation from sales.

Upgrades

45 upgrades, bought with gold in the Bank. Some wait on a level first. A red dot shows when you can afford one.

Shop

More shelves, more customers, bigger spenders.

Upgrade	Levels	Needs	Effect
More Shelves	8	—	One more shelf in your shop per level.
Display Tables	7	Reputation 16	One more display spot on your tables per level, until every table in the shop is full.
Shop Sign	5	—	15% more customers per level.
Fine Displays	5	Reputation 3	Polished shelves and good lighting: customers will pay 8% more per level.
Shop Assistant	1	Reputation 2	Restocks empty shelves from your armory at the recommended price, even while you're away.
Contract Broker	5	Reputation 4	Contracts pay 10% more per level.
Bigger Contract Board	2	Reputation 8	One more open contract per level.
Loyalty Ledger	5	Reputation 10	Contracts from your regulars pay 10% more per level.
Haggler's Charm	5	Reputation 12	Customers will pay 4% more per level.
Night Shift	5	Reputation 14	Customers come 10% more often while you're away, per level.
Word of Mouth	5	Reputation 6	10% more reputation per level.
Royal Warrant	3	Reputation 20	King Dennis visits 25% more often per level.

Workshop

Your bench, your armory, your stores.

Upgrade	Levels	Needs	Effect
Master's Bench	5	—	Better quality odds on every craft, per level.
Apprentice	3	Reputation 8	Hire an apprentice to gather or process materials alongside you at half your pace. Level 2: they can work the same task as you, at 65%. Level 3: 75%.
Bigger Armory	8	—	Hold 10 more crafted pieces per level.
Bigger Crates	7	—	Doubles how much of each item a bank slot holds (500, then 1,000, 2,000 and up).
Thrifty Cuts	5	Level 25 in any crafting skill	3% chance per level a craft uses no materials.
Salvager's Eye	5	Level 15 in any crafting skill	Salvaging returns 10% more per level.
Steady Hands	5	Level 20 in any crafting skill	Recipe mastery grows 10% faster per level.
Processing Line	5	Level 20 in any processing skill	Smelting, tanning, weaving and cooking 5% faster per level.
Reforger's Kit	5	Level 40 in any crafting skill	Reforging costs 10% less gold per level.
Pattern Keeper	5	Level 60 in any crafting skill	5% chance per level a sigil or pattern isn't used up.
Legend's Anvil	5	Level 85 in any crafting skill	Even better quality odds on every craft, per level.

Field

Gathering, hunting and time away.

Upgrade	Levels	Needs	Effect
Swift Hands	10	—	Every skilling action is 4% faster per level.
Scholar	10	—	+3% XP in every skill per level.
Deep Roots	5	—	Trees, ore veins and fishing spots last 1 more action per level.
Treasure Sense	5	—	Rare finds and pets are 10% more likely per level.
Long Rest	8	—	Offline progress lasts 2 hours longer per level (up to 24h).
Junk Merchant	1	—	Junk (burnt fish, monster scraps) is sold the moment you get it.
Lucky Strike	5	Level 15 in any gathering skill	3% chance per level a gather gives double.
Woodsman's Axe	5	Woodcutting 10	Woodcutting 5% faster per level.
Prospector's Pick	5	Mining 10	Mining 5% faster per level.
Forager's Sickle	5	Mining 10	Foraging 5% faster per level.
Skinner's Knife	5	Mining 10	Skinning 5% faster per level.

Combat

Small edges in every fight.

Upgrade	Levels	Needs	Effect
Training Dummy	5	Level 20 in your best fighting style	+3% combat XP per level.
Whetstone	5	Level 40 in your best fighting style	+2% damage per level.
Reinforced Straps	5	Level 40 in your best fighting style	+2% max HP per level.
Bigger Pouch	5	Level 25 in your best fighting style	Two more dishes in your food pouch per level.
Quick Reflexes	3	Level 50 in your best fighting style	Your dodge lasts 10% longer per level.
Focus Charm	5	Level 60 in your best fighting style	Talents recharge 2% faster per level.
Bounty Board	5	Level 15 in your best fighting style	Bounties pay 15% more gold per level.
Trophy Room	5	Level 48 in your best fighting style	Beaten bosses come back 10% sooner per level.

Pets

Your pets and their nest.

Upgrade	Levels	Needs	Effect
Pet Trainer	5	Have a pet	+10% pet XP per level.
Warm Nest	5	Have a pet	Mystery Eggs hatch 10% sooner per level.
Bigger Nest	2	Have a pet	Room for one more egg in the nest per level.

Shop perks

Your shop's own perk pool: see Shop perks.